I attended Software AG's Innovation World 2008 held in Israel this week. I haven't had a chance to take a look at Software AG's strategy since about 2 years ago, when I was working intensely with Webmethods which Software AG purchased. Attendee's are pretty firmly divided between Software AG's mainframe product lineup, namely Adabase and Natural, and Webmethods customers (or those looking forward towards SOA technologies). While Software AG has been extending their legacy product line to offer mainframe transactions as web services, they're clearing focused on Webmethods as an ESB and BPM provider as their future. While the conference lineup had a number of senior Software AG people, including some technical Ph.d's, the tone of the conference was decidedly marketing. Customer success "movies" were presented throughout. Presentatons were very high level overviews with much marketing fluff. The only presentation with any technical information was...
Enough hype! Real ROI - Let's put these technologies to work!